Rent Controls: An Investment Perspective
- Yiwang Lim
- Sep 15, 2024
- 2 min read

The debate around rent controls has long been contentious, with some arguing they deter investment and exacerbate housing shortages. However, Bob Faith, CEO of Greystar, one of the world’s largest residential real estate companies, suggests otherwise. His stance - that rent controls do not necessarily inhibit institutional investors from funding new housing projects - presents a nuanced view, challenging conventional industry opinions.
Faith’s argument rests on the principle that rent controls can be manageable for investors if they account for inflationary pressures. Specifically, while some investors express concerns about fixed rent caps, Faith highlights that moderate, inflation-adjusted increases provide sufficient revenue streams to maintain investment viability. This perspective resonates particularly in high-demand rental markets like the UK, where Greystar has invested £20 billion since 2013. With nearly 50,000 units under development, Greystar demonstrates that a balanced approach to rent control does not deter institutional investors when appropriately structured.
In contrast, many UK property groups argue that strict rent caps could suppress new developments by making projects financially unfeasible. The British Property Federation, for example, warns that long-term rent freezes could reduce the supply of rental housing and worsen affordability issues. Yet, Faith counters this narrative by emphasizing the importance of predictability over profitability. Investors, he argues, are more likely to shy away from regulatory uncertainty than moderate rent caps, reinforcing the idea that clear, long-term policy frameworks are more critical to attracting capital.
While Greystar’s model is based on scale and efficiency, the broader market could learn from its success in navigating complex regulatory environments across the globe. Faith’s experience in operating in rent-controlled markets—from Europe to the US—supports his view that institutional investors can succeed under such frameworks as long as they are balanced with realistic returns. This further aligns with the growing trend of institutional investment in the UK’s private rental sector, which remains vastly under-institutionalised (2% of private rental housing compared to 37% in the US). Institutional capital, as Greystar’s track record shows, is essential for addressing housing shortages without sacrificing long-term returns
MY ANALYSIS
In my analysis, the key takeaway for potential investors and policymakers is the balance between regulatory certainty and revenue potential. While rent control, if misapplied, can stifle development, policies that allow for inflation-based adjustments can create sustainable growth. With rental markets facing chronic supply shortages, especially in major urban centers, finding a middle ground will be crucial. Investors should focus on markets with clear, predictable rent policies, and cities will need to embrace these models to bridge the gap between supply and demand.
In conclusion, while rent controls are often viewed as a deterrent, leaders like Bob Faith illustrate that institutional investors can thrive within these constraints. What’s paramount is a stable regulatory environment where returns, though moderated, remain predictable, ensuring long-term investment in much-needed housing supply.




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