Unlocking Retirement Savings: The Private Equity Push for Mass Market Access
- Yiwang Lim
- Jan 6, 2025
- 3 min read
Updated: Jan 14, 2025

The private equity (PE) industry, a cornerstone of global financial innovation and high-yield investment strategies, is setting its sights on a bold frontier: retirement savings. With the potential resurgence of a deregulatory environment under the Trump administration, PE firms are lobbying for access to tax-deferred defined contribution plans, such as the $13 trillion in US 401(k) accounts. This move could fundamentally reshape the investment landscape, but it comes with significant complexities and risks.
A Historical Perspective and the Current Push
Private equity has traditionally been the domain of institutional investors and high-net-worth individuals, given its illiquid nature, higher fees, and opaque performance metrics. However, during Trump’s first presidency, Eugene Scalia, then-head of the Department of Labour, introduced a landmark Information Letter (June 2020) permitting PE investments in professionally managed funds like target-date and balanced funds. This opened the door slightly, but the industry now seeks broader access, targeting self-directed retirement accounts.
Marc Rowan, CEO of Apollo Global Management, has been a vocal advocate for this shift, criticising the over-reliance of retirement portfolios on passive index funds. Rowan argues that enabling access to private markets could mitigate risks from market concentration and provide greater diversification, stating, “We’ve levered the entire retirement of America to Nvidia’s performance... it just doesn’t seem smart.”
The stakes are enormous. The US retirement system holds between $12 trillion and $13 trillion in assets. By gaining access, PE firms could potentially double the demand for private capital investments, a game-changing influx for an industry already managing $13 trillion globally.
The Opportunity and Potential Benefits
Proponents of the shift highlight several advantages:
Diversification: Allowing savers to invest in private equity, real estate, and private credit could reduce dependence on public markets.
Higher Returns: Historically, private equity funds have outperformed public markets, offering annualised returns of approximately 15%–20% over the last two decades.
Access to Growth Assets: Private companies vastly outnumber publicly traded ones (25 million vs 4,000 in the US), providing exposure to high-growth opportunities not accessible through traditional investments.
In the UK, parallels can be drawn to the growing interest in defined contribution schemes incorporating private market assets. The UK’s pension freedoms of 2015 gave investors greater control over their savings, a potential foundation for similar developments.
The Risks and Challenges
Despite the apparent opportunities, significant risks loom:
Illiquidity: PE investments are long-term and cannot be easily converted to cash, posing challenges for individual retirement savers who may require liquidity.
Higher Fees: PE funds often come with fees exceeding 2% management and 20% performance, diluting net returns.
Complexity and Transparency: Private funds often lack the straightforward reporting and valuation mechanisms of mutual funds or ETFs, raising concerns about investor protection.
Moreover, questions remain about whether individual savers can discern between credible funds and opportunistic entrants. Industry leaders suggest professional fiduciaries manage such allocations to avoid pitfalls.
MY ANALYSIS
While the proposal has merit, its execution must be carefully calibrated. Private equity’s potential to deliver outsized returns and diversification aligns well with the long-term horizon of retirement savings. However, retail investors are ill-equipped to navigate the complexities of private markets without appropriate safeguards.
Regulators and policymakers should prioritise stringent oversight, fee transparency, and fiduciary guidance. A parallel can be drawn to the UK’s consideration of private assets in pension schemes, where the government has emphasised cost management and risk mitigation.
A critical question remains: will the push for deregulation prioritise investor outcomes or merely enrich private equity firms? History suggests caution. The Global Financial Crisis exposed the dangers of misaligned incentives in high-risk financial products. A repeat of such risks in the retirement space could be catastrophic.
Conclusion
The lobbying efforts of private equity firms to access retirement savings underscore their ambition and the sector’s growing influence. While the potential benefits are compelling, the stakes for individual investors are equally high. Policymakers must strike a balance, fostering innovation without undermining financial stability or investor trust.
If done right, this could democratise access to one of finance’s most lucrative sectors, but the path to inclusion must be paved with rigorous oversight and a commitment to protecting savers’ interests.




Comments